How do you build a brand?

How do you build a brand?

In my experience, three pillars are important to develop a brand, market a brand, or to maintain brand awareness. In the more than 15 years that I’ve been in marketing, nothing has changed about this system. It works, it is constant and it is a lot more...
How Apple iOS 14 Update affects your Ads

How Apple iOS 14 Update affects your Ads

It’s official: Apple’s update with iOS 14 has been rolled out since January 19, 2021. From now on, App developers will have to ask iOS 14 users for permission to track them in the future. These new guidelines affect targeting, optimization, and...

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